508.446.5430 [email protected]
Select Page
Selling Simplicity

Selling Simplicity

The dictionary defines simplicity as the quality or condition of being easy to understand or do, making something not seem complicated! Yet those of us tasked with marketing technology products often find it difficult to simplify our message. We often blur the lines...
Selling To Tire Kickers

Selling To Tire Kickers

If you want to be an effective sales professional, there are certain selling skills you need to be successful. Successful salespeople know how to prospect, qualify, present, overcome objections and close. They also know how to listen, build rapport, add value, solve...
Selling a Product – Tell a Story

Selling a Product – Tell a Story

As a product marketer one of my jobs is to tell the story of my product or service and how it will benefit and solve a problem for the intended end user. Making bread is a complicated process. – There are 10 steps a baker must go through to make a perfect loaf...
When Selling Technology Simplicity Matters

When Selling Technology Simplicity Matters

There is a plethora of great information about AR/VR/MR shared on LinkedIn and indexed on Google. Many of the posts I read focus on features but neglect benefits and solutions. For example a post may talk about SLAM – (Simultaneous Localization and Mapping) or...