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Sales + Marketing Hacks
Selling Simplicity
The dictionary defines simplicity as the quality or condition of being easy to understand or do, making something not seem complicated! Yet those of us tasked with marketing technology products often find it difficult to simplify our message. We often blur the lines...
Selling To Tire Kickers
If you want to be an effective sales professional, there are certain selling skills you need to be successful. Successful salespeople know how to prospect, qualify, present, overcome objections and close. They also know how to listen, build rapport, add value, solve...
Learning How to Sell Pencils Can Make You a Great Salesperson
The new sales manager, Larry, slid his pencil across the table to Tom and said: “Sell me this pencil!” Tom thought for a minute, looked at each of us, rolled it back to Larry and said, “I don’t sell pencils, Larry. I sell software!” Larry smiled and said, “You are...
Selling a Product – Tell a Story
As a product marketer one of my jobs is to tell the story of my product or service and how it will benefit and solve a problem for the intended end user. Making bread is a complicated process. - There are 10 steps a baker must go through to make a perfect loaf of...
When Selling Technology Simplicity Matters
There is a plethora of great information about AR/VR/MR shared on LinkedIn and indexed on Google. Many of the posts I read focus on features but neglect benefits and solutions. For example a post may talk about SLAM - (Simultaneous Localization and Mapping) or FoV -...
Before You Post That Review On Glassdoor Answer These 4 Questions.
Before you post a that scathing review about your former employer on Glassdoor, ask yourself the following 4 questions: Is it true? Is it kind? Is it necessary? Are you being vindictive? If you can't answer yes to the first 3 and can’t be impartial on number 4 - you...