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Logo + Brand Development For Small Businesses

A good logo and brand is timeless, and can set your business apart from the competition. From simple typography to unique color palettes your logo and brand tell a story. In this video I interviewed Darren Marinelli of Summit Web Adventures discuss brand and logo...

Love Trumps Hate

He had every reason to HATE the police, in fact the police were viewed as oppressive, violent, and racist by those in the community. BUt, despite all that…. instead of choosing hate…. he decide to spread LOVE! https://www.youtube.com/watch?v=jZbPJVIkbLY

Changing + Behavior

Depending on who you ask, it can take anywhere from 7 days to 245 days for a new habit to become a new behavior. I’m not really sure how long it takes but I do know in order for a habit to become a new behavior you have to start. AND, I can’t think of a better time to...

Selling Simplicity

Selling Simplicity

The dictionary defines simplicity as the quality or condition of being easy to understand or do, making something not seem complicated! Yet those of us tasked with marketing technology products often find it difficult to simplify our message. We often blur the lines...

Selling To Tire Kickers

Selling To Tire Kickers

If you want to be an effective sales professional, there are certain selling skills you need to be successful. Successful salespeople know how to prospect, qualify, present, overcome objections and close. They also know how to listen, build rapport, add value, solve...

Learning How to Sell Pencils Can Make You a Great Salesperson

Learning How to Sell Pencils Can Make You a Great Salesperson

The new sales manager, Larry, slid his pencil across the table to Tom and said: “Sell me this pencil!” Tom thought for a minute, looked at each of us, rolled it back to Larry and said, “I don’t sell pencils, Larry. I sell software!” Larry smiled and said, “You are...

Selling a Product – Tell a Story

Selling a Product – Tell a Story

As a product marketer one of my jobs is to tell the story of my product or service and how it will benefit and solve a problem for the intended end user. Making bread is a complicated process. - There are 10 steps a baker must go through to make a perfect loaf of...

When Selling Technology Simplicity Matters

When Selling Technology Simplicity Matters

There is a plethora of great information about AR/VR/MR shared on LinkedIn and indexed on Google. Many of the posts I read focus on features but neglect benefits and solutions. For example a post may talk about SLAM - (Simultaneous Localization and Mapping) or FoV -...

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